AT&T Mobile Marketing Solutions™ offers a powerful suite of mobile messaging, application, barcode, and Internet marketing tools. AT&T Senior Marketing Manager, Evan McDonald commissioned Worktank to create the videos to anchor the site, which just launched in April 2011.
“Worktank is a pleasure to work with. After 20+ video projects with a variety of budgets, I find that Worktank brings together the appropriate mix of strategic insight with the right talent for execution. They are focused and agile, collaborating with you the client to deliver quality deliverables on time and on budget.” —Evan McDonald
The Mobile Marketing Solutions videos demonstrate Worktank’s ability to translate emerging technologies—through tightly focused scripts and storyboards—into clear and compelling marketing videos. Incorporating with familiar strategies marketers expect to find in traditional campaigns like branding, direct response, coupons, and loyalty programs, the videos showcase the benefits of integrating powerful tools like location-based services, on-the-fly optimization, and granular metrics. Check them out!
Several mobile marketing strategies were tested with focus groups and the results were used to hone the scripts. The final videos showcase different ways brands—across a variety of categories—could influence consumer sentiment, choice, and behavior at the moment of decision using barcodes, text, and videotext messaging; mobile applications; and websites optimized for mobile devices.
Because of Worktank’s long-standing relationship with AT&T, we’ve established a smooth and efficient rhythm for creating AT&T videos. Our video production team has intimate experience with AT&T’s current brand guidelines. We’ve successfully navigated legal and brand processes. And, we’ve worked with a number of AT&T partners including Apple, TrueContext, HTC, and Pantech.
